Less than three years after taking Tommy Hilfiger private, Apax Partners is looking to cash out -- and book a cool $1.7 billion in profit. The company is reportedly exploring an IPO for the fashion label.When I first saw that Hilfiger had appreciated so much in the past couple years, I was surprised. Tommy isn't part of the U.S. fashion industry in any meaningful way anymore, but according to (subscription) The Wall Street Journal, that is by design. The company moved its headquarters to Amsterdam, and let its U.S. sales plummet by 50% in one-year, focusing instead on the European market, where the label is trendier and able to sell at higher price-points.
As The Journal says, "So it may makes sense for Apax to reap some of its gains; the fashion business is fickle, as Hilfiger's boom-to-bust cycle in the 1990s shows. But new outlets and a greater focus on wider European profit margins should keep driving profit growth. This turnaround could yet turn into a growth story."
But you have to wonder. Is letting the U.S. market go in favor of greater international expansion something that would have been impossible to do as a public company? Did Hilfiger's board of directors leave a ton of money on the table by letting the company be taken private, rather than making these changes as a public company?
