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Amazon and eBay to merge?

The new year is little more than a week away, and with it will come a new round of speculation over an internet industry mega-merger. As 2007 ends we've seen one pundit argue why a deal linking Amazon.com Inc. (NASDAQ: AMZN) and eBay Inc. (NASDAQ: EBAY) would makes sense, and another imploring a private equity firm to buy Yahoo! Inc. (NASDAQ: YHOO). Of the two, a Yahoo! buyout seems more likely, but both remain long-shots.

An eBay-Amazon hook-up is easier to discount. Simply put, neither really would be interested in the other. Amazon has a lot of momentum and is unlikely to want to join its fate to a company that doesn't. Amazon has mostly stayed away from acquisitions, preferring partnerships to outright buys. Buying Yahoo! would represent not only a real roll of the dice for a company unaccustomed to major corporate integrations.

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