The news that Microsoft (NASDAQ: MSFT) would not raise its bid for Yahoo! (NASDAQ: YHOO) came as enough of a surprise that it made the front page of some papers. Microsoft managers "argue that Yahoo's recent roadshow failed to dazzle investors and nothing in its presentations will justify a higher price," according to The Wall Street Journal . For good reason. The projections were absurd, especially given current economic conditions.
Microsoft understands full well that it has Yahoo! in a corner and that there is no need to be generous. Yahoo!'s shares traded at $19 just two weeks before the buy-out letter. That means if it walks away, its stock could go down by a third. Its board is not going to stand by and be sued by large institutional shareholders.
Yahoo! has shopped itself aggressively to News Corp (NYSE: NWS) and Time Warner (NYSE: TWX). Given that Mr. Murdoch is known as a man who never saw a risk he did not like, the fact that he made no bid speaks volumes.
Story continued at 24/7 Wall St.
