Dean Foods (DF - option chain) shares are up a significant amount for the second consecutive day after rumors resurfaced that Groupe Danone SA could be investigating an acquisition of the company. This rumor first came to light back in March, but since then DF has seen its share price cut by a third, which could make the company even more attractive now. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on DF.

DF opened this morning at $10.55 So far today the stock has hit a low of $10.50 and a high of $10.75. As of 12:15, DF is trading at $10.63 up 0.41 (4.0%). The chart for DF looks neutral and S&P gives DF a neutral 3 STARS (out of 5) hold ranking.

Kellogg (K) closed down 95 cents to $51.52. K is expected to report Q1 EPS on July 29. August put option implied volatility is at 26, December is at 22, versus its 26-week average of 18. Call option volume of 481 contracts compares to put volume of 9,000 contracts according to Track Data, suggesting hedging for downside price movement.

Dean Foods (DF) is expected to report Q2 EPS on August 3. DF August put option implied volatility is at 58, December puts are at 52, versus its 26-week average of 37, according to Track Data, suggesting larger price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

Dean Foods (DF) is down today. During afternoon trading, my screen showed the stock off 56 cents, or over 5%, to $9.91. Volume is way above normal, indicating conviction on the part of the traders. Is the sell-off a buying opportunity?

I'm not so certain about that. I'll tell you, I do not like the one-year chart. Take a look at it and see what you think. As an investor, that graphic must give you the chills. Sure, you might be wondering if Dean Foods is getting cheap; thing is, though, you have to be careful you're not attempting to catch the proverbial falling knife. That wouldn't be so good.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Activision Blizzard Inc. (ATVI) reported better-than-expected Q4 earnings and declared an annual dividend.
• Allstate Corp. (ALL) swung to better-than-expected Q4 earnings and also swung to a full-year profit.
• Buffalo Wild Wings Inc. (BWLD) shares tumbled after it posted disappointing earnings tied to costs.
• The Cheesecake Factory Inc. (CAKE) posted better-than-expected Q4 earnings but sales were flat.
• Chipotle Mexican Grill Inc. (CMG) earnings numbers for Q4 resulted in upgrades from two analysts.
• CVS Caremark Corp. (CVS) higher Q4 earnings matched the expectations of analysts, and shares rose.

Dean Foods (DF) shares fell more than 15%, or $2.70, in Wednesday morning trading to a new 52-week low.

For the quarter ended Dec. 31, Dean Foods reported net income of $50 million, or 27 cents per share, down from $66 million, or 42 cents a share, in the year-ago period. Price pressure at retailers and rising dairy costs dragged down results. Excluding charges, Dean Foods said it earned 31 cents a share.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• CBS Corp. (NYSE: CBS) reported that Q3 revenue was flat while earnings and cash flow declined.
• Clorox Co. (NYSE: CLX) reported better-than-expected Q1 earnings, helped by healthy gross margins.
• Comcast Corp. (NASDAQ: CMCSA) posted better-than-expected Q3 earnings with modest revenue growth.
• Dean Foods Co. (NYSE: DF) Q3 revenue missed estimates but earnings came in better than expected.
• Expeditors International of Washington Inc. (NASDAQ: EXPD) traded lower after its Q3 earnings miss.
• Garmin Ltd. (NASDAQ: GRMN) beat earnings estimates in the week after the Google Navigation launch.

Dean Foods (NYSE: DF - option chain) stock traded lower Monday after the company reported Q3 earnings, posting an adjusted profit of 34 cents per share on revenue of $2.77 billion. While this beat analysts' expectations of 33 cents per share, the revenue targets were $2.94 billion. DF also forecast fourth-quarter EPS of 36 cents, missing analysts' projections of 39 cents. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on DF.

Monday, DF opened at $17.82. In early trading, the stock hit a high of $17.96 and a low of $16.43. As of 11:20, DF was trading at $16.59, down $1.64 (-9.0%). The chart for DF looks neutral and S&P gives DF a neutral 3 STARS (out of 5) hold ranking.

Analyst upgrades:

• Piper Jaffray upgraded Viacom (NYSE:VIA) to Overweight from Neutral to reflect the improving ad market and better ratings at key cable networks. The firm raised its target on shares to $35 from $29.
  
• Baird upgraded Research in Motion (NASDAQ:RIMM) to Outperform from Neutral on valuation as it views the recent weakness as a buying opportunity. The firm keeps an $84 price target on shares.
  
• Jefferies upgraded Usana (NASDAQ:USNA) to Buy from Hold as it believes direct selling companies have been gaining momentum. The firm raised its target on shares to $44 from $37.
• AK Steel (NYSE:AKS) was upgraded to Buy from Hold at Deutsche Bank.
  
• First Merit (NASDAQ:FMER) was upgraded to Perform from Underperform at Oppenheimer.
  
• Spectra Energy (NYSE:SE) was upgraded to Conviction Buy from Neutral at Goldman.

Last week's Fed Beige Book report and GDP numbers suggested that the economy may be stabilizing, and this coming week will bring plenty of economic data to confirm or deny that suggestion. On the schedule are consumer credit, construction spending, factory orders, and pending home sales for June, the employment situation, the Import Price Index, and new motor vehicle sales for July, as well as the ISM Manufacturing and Non-manufacturing Indexes for July.

The week will also bring quarterly reports from home builders Beazer Homes USA Inc. (NYSE: BZH), D.R. Horton Inc. (NYSE: DHI), and Pulte Homes Inc. (NYSE: PHM). Yet again, analysts surveyed by Thomson Reuters expect all three to have narrowed their losses in the most recent quarter. However, they've all tended to post deeper-than-expected losses in recent quarters as well. Analysts also expect to see their revenue down 45% or more for the past quarter. They forecast long-term EPS growth of 7% or more, but none of these homebuilders has a First Call consensus buy recommendation, not surprisingly. Short interest is falling off for Beazer and D.R. Horton, and D.R. Horton and Pulte have been reporting positive cash flow from operations, but all three of them said they had more long-term debt than cash in hand last time around. Mortgage insurer PMI Group Inc. (NYSE: PMI) is likewise expected to report that it narrowed its second-quarter loss.

Analyst upgrades:

• Citigroup upgraded Lennar (NYSE: LEN) to Buy from Hold as it believes the company's near-term liquidity profile is improved following the $400M debt issuance. The firm raised its target price to $12 from $11.
• Jefferies upgraded Rowan Companies (NYSE: RDC) to Buy from Hold as it believes jack-up drillers will continue to outperform deepwater names. The firm raised its target price to $27 from $20.
• Keefe Bruyette upgraded First Financial (NASDAQ: FFIN) to Market Perform from Underperform to reflect more positive loan data for the Texas banks. The firm raised its target price on shares to $44 from $38.
• MGM Mirage (NYSE: MGM) was upgraded to Overweight from Neutral at JP Morgan.
• Morgan Stanley (NYSE: MS) was upgraded to Outperform from Market Perform at JMP Securities.
• Brinker (NYSE: EAT) was upgraded to Overweight from Equal Weight at Barclays.

Analyst upgrades:

• Merriman upgraded Dendreon (NASDAQ: DNDN) to Buy from Neutral on expectations shares will react positively to the full IMPACT data release on April 28. The firm thinks Provenge could represent the first cancer immunotherapy approved in the U.S. and raised its valuation range on the stock to $33-$34 from $18-$19.
• Piper Jaffray upgraded Andersons (NASDAQ: ANDE) as it believes the valuation is attractive, investor expectations are low, and the company's fertilizer and rail segments could recovery in FY10. The firm has a $19 target on shares. Goldman upgraded the auto sector to Neutral from Cautious and added Ford (NYSE: F) to its Conviction Buy list. The analyst does not believe Ford will have to declare bankruptcy and sees the company benefiting from Chrysler share declines and GM's (NYSE: GM) reduced product offerings. Ford's price target is $6
• Banc of America/Merrill upgraded U.S. Airways (NYSE: LCC) to Buy from Underperform.
• Broadcom (NASDAQ: BRCM) was upgraded to Equal Weight from Underweight at Morgan Stanley.
• Caterpillar (NYSE: CAT) was raised to Overweight from Neutral at JP Morgan.

Before the bell: Stocks to rebound, but investors remain cautious

ArcelorMittal (NYSE: MT) swung to a surprising $2.6 billion loss in the fourth quarter -- its first ever -- as it experienced a collapse in demand and a sharp drop in prices. It wrote down $4.4 billion in pre-tax charges. The steel giant is also shedding some 9,000 workers. MT shares jumped over 6% in premarket trade.

Applied Materials (NASDAQ: AMAT) warned late Tuesday that chipmakers will spend 50% less this year for its products. The maker of semiconductor production equipment also posted a fiscal first-quarter loss of $3 million, excluding charges, and said it will cut 14% of its workforce, or about 2,000 jobs, as well as production. AMAT shares declined some 2% in premarket trade.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Archer Daniels Midland Co. (NYSE: ADM) easily beat Q1 estimates due in part to higher prices.
• Bankrate Inc. (NASDAQ: RATE) posted strong Q3 numbers due in part to financial market volatility.
• Berkshire Hathaway Inc. (NYSE: BRK.A) Q3 results were hurt by derivatives loss and hurricane damage.
• Blackstone Group (NYSE: BX) had a brutal Q3 due to writedowns and a scarcity of deals.
• BMW Q3 earnings tumbled due to slower vehicle sales brought on by the economic downturn.
• Dean Foods Co. (NYSE: DF) fell short of Q3 estimates but reaffirmed its full-year guidance.
• Ford Motor Corp. (NYSE: F) reported a modest Q3 loss and a quickly dwindling stockpile of cash.
• Goldman Sachs Group (NYSE: GS) first-ever quarterly loss is predicted by at least one analyst.
• Kenexa Corp. (NASDAQ: KNXA) was downgraded by one analyst following its Q3 report.
• MasterCard Inc. (NYSE: MA) easily beat analysts' Q3 projections, sending shares soaring.
• Move Inc. (NASDAQ: MOVE) reported solid Q3 results on cost cutting and website revamp.
• Potash Corp. of Saskatchewan (NYSE: POT) price-target cuts since its Q3 earings report continue.
• Sprint Nextel Corp. (NYSE: S) broke even in Q3, but Wall Street had been expected a modest profit.
• Toyota Motor Corp. (NYSE: TM) net profit plunged due to the economic slump and strength of yen.
• Walt Disney Co. (NYSE: DIS) fell short of Q4 expectations despite popular High School Musical.
• World Wrestling Entertainment Inc. (NYSE: WWE) Q3 profits tumbled and revenues were flat.

U.S. stock futures were higher Tuesday morning at the start of the election day. Overseas, markets also edged higher ahead of the U.S. presidential election, while oil prices declined further to below $64 a barrel. While it is uncertain yet if any of the candidates would help boost sentiments and the markets as the economy is distressed either way, some analysts say much of the bad news around the economy and corporate profits are already priced into stocks. September factory orders will be released today.

General Electric Co. (NYSE: GE)'s arm GE Capital may be able to get some help from the Treasury. The Wall Street Journal reported its sources say the Treasury has been considering using more of its $700 billion rescue fund to buy stakes in a broad range of financial companies, not just banks and insurers. Apparently, initial signs show the program has been a success, and therefore might be expanded. CIT Group Inc. (NYSE: CIT) was cited as another candidate for help. GE shares are up 2.6% in premarket trading,

MasterCard Inc. (NYSE: MA) shares soared over 8% in after-hours trade Monday after the credit card processor has posted better-than-expected profit (after charges) boosted by revenue growth. It has also adjusted profit better than forecast. MasterCard, however, took a charge of $515 million for settling a lawsuit with Discover Financial Services (NYSE: DFS), making its net loss $194 million.

Viacom Inc. (NYSE: VIA) earnings, however, dropped 37% year over year, but adjusted earnings were inline with expectations.

Analyst upgrades:

• RBC Capital upgraded Sciele Pharma (NASDAQ: SCRX) to Sector Perform from Underperform following the acquisition by Shionogi.
  
• Merrill believes Alcoa (NYSE: AA) may pursue an acquisition of Alumina Ltd (NYSE: AWC) following recent share weakness. Shares of Alumina were upgraded to Buy from Underperform.
  
• Stanford upgraded shares of Google (NASDAQ: GOOG) to Buy from Hold after channel checks indicated U.S. search market trends have stabilized as they believe GOOG's market share gains are broadening, Q3 expectations are modest and the valuation is near lows. The firm has a $550 target on the stock.
• Lowe's (NYSE: LOW) was raised to Buy from Neutral at Goldman.
  

Analyst downgrades:

• WestLB downgraded shares of Ericsson (NASDAQ: ERIC) to Reduce from Hold as they believe the company's Q3 earnings could miss expectations.
  
• Lehman downgraded Intersil (NASDAQ: ISIL) to Equal Weight from Overweight based PC exposure and market share loss in notebook power. The company's target was lowered to $24 from $29.
• Dean Foods (NYSE: DF) was lowered to Equal Weight from Overweight at Morgan Stanley.
  
• Gilead Sciences (NASDAQ: GILD) was cut to Neutral from Buy at Banc of America.
• JP Morgan lowered Bank of Nova Scotia (NYSE: BNS) to Underperform from Sector Perform.

Analyst initiations:

• Citigroup initiated Eastman Kodak (NYSE: EK) with a Sell rating and $13 target. The firm believes 2008 consensus estimates and guidance are too high given the company's headwinds.
  
• GT Solar (NASDAQ: SOLR) was assumed with a Neutral rating and $16 target at Banc of America. The firm believes the risk/reward is balanced at current levels with no significant new polysilicon opportunity. Shares were also initiated at Thomas Weisel with an Overweight rating and $18 target and at UBS with a Buy rating and $19 target.
• Citigroup initiated Xerox (NYSE: XRX) with a Buy rating and $20 target and Electronics for Imaging (NASDAQ: EFII) with a Hold rating and $18 target.