While there's no question that sex sells, venture capitalists and other investors traditionally haven't been buying. But according to a piece in Thursday's New York Times, that's changing. At last, purveyors of perversion are attracting investment dollars for companies selling sex toys, smut, and hook-up services. According to the piece:
Jimmyjane, a San Francisco company that sells sex-related consumer products including high-end vibrators (a gold-plated one sells for $250), has six venture capitalists among its investors. The company's chief executive said he was close to completing a $3 million to $5 million round of financing with one or more funds - not merely individual venture capitalists but marquee funds.
But there's also a downside:
...Investors are dubious that these companies can turn a sufficient profit to justify the risk. Pointedly, investors may find it tough to take sex-related companies public, or find big companies to acquire them, limiting their profit-making exit strategies. And the universities and endowments that invest in private equity funds and venture capitalists are not likely to approve deals they see as pornographic...
But will that change too, as societal taboos are breaking down? If VCs are finally getting interested, will private equity show up at some point? It seems likely.
If they do, Playboy (NYSE: PLA) could be in play, but only if Hef wants it to be: He owns more than 25% of the company's stock. The company has been struggling for years, but its market cap seems paltry, given that it's among the most recognized brands in the world.
A lesser-known but better performing play is New Frontier Media (NASDAQ: NOOF), a leading supplier of pay-per-view porn.
While pension funds and endowments are understandably uncomfortable with the porn proposition, I wonder how much the idea bothers investors. Would you invest in pornography stocks if you thought they presented a strong opportunity for capital appreciation?
