Has eBay Inc. stumbled with another acquisition? TechCrunch is reporting that the online auction giant has hired Deutsche Bank to shop StumbleUpon, the Web site recommendation service it acquired in 2007 for $75 million.StumbleUpon helps users discover Web sites based on their interests. It tries to take the place of a traditional search engine by limiting the number of search results, making money by embedding sponsor sites in those results. Interestingly enough, there's no indication on the site that StumbleUpon is actually an eBay company.
Perhaps eBay had some grand plans for StumbleUpon that it never got around to implementing, though we were critical of eBay for not disclosing its intentions back when it made the acquisition. There was some talk that the service could be integrated into eBay's Skype phone service, but with that property under-performing and reportedly up for sale, eBay may no longer have a need for it.
