bloggingbuyouts

The Weather Channel, held by family-owned Landmark Communications of Virginia, is being auctioned off along with the rest of Landmark, and could fetch $5 billion. A number of public companies may have an interest. According to The New York Times, firms looking at the property include Comcast (NASDAQ: CMCSA) and General Electric (NYSE: GE).

The Weather Channel is attractive for two reasons. The first is that there are very few large, independent cable networks. Most, including CNN, CNBC, ESPN, and MTV, are already owned by media giants. The chance to pick up another large advertising-supported 24-hour product should be very attractive.

The second tremendous selling point is that weather.com, the online arm of the company, is one of the most-visited sites in the U.S. In November, comScore ranked it as the 16th most-visited website, with 34.1 million unique visitors. That puts it ahead of ESPN.com, CBS.com, and the Viacom (NYSE: VIA) digital properties.

The Weather Channel is a rare prize. The bidding should be spirited.

Douglas A. McIntyre is an editor at 247wallst.com.

Sumner Redstone, Viacom Inc. (NYSE: VIA) Chairman, has reportedly forced his daughter Shari off its board. And Dealbook reports that with Shari gone, the chance of keeping Viacom in the family has evaporated.

Sumner Redstone, 84, is nothing if not a survivor. Back before he owned Viacom and CBS Corp. (NYSE: CBS), in 1979, he found himself in room 341 of Boston's Copley Plaza Hotel when the place caught fire. So Redstone climbed out on the ledge and held on with one arm while severe burns covered nearly half his body. The gnarled claw of that hand is a testament to his survival instincts.

But Redstone has also managed to alienate his family. He divorced his long-time wife Phyllis a few years ago -- she alleged he was fooling around with the much younger ex-wife of former hairdresser and now producer, John Peters. And his son Brett sued him arguing that Sumner and Shari forced Brett off the board of their privately-held movie theater chain, National Amusements. But the chance for keeping Viacom in the family looked good when he appointed his daughter Shari to the Viacom board.

I don't know why they had a falling out -- possibly disagreements over National Amusements about whether to spin-it off (Sumner) or invest further in it (Shari) -- but with Shari rumored to be on her way out, there are many media companies that would love to own Viacom. News Corp (NYSE: NWS), General Electric Co.'s (NYSE: GE) NBC Universal, The Walt Disney Company (NYSE: DIS) and Time Warner Inc. (NYSE: TWX), owner of this blog, all come to mind as possible suitors.

With Viacom up 3% on the news, let the bidding begin!

Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He owns General Electric stock, has consulted to News Corp.'s chairman, and has no financial interest in the other securities mentioned in this post.

CBS Corp. (NYSE: CBS) took another step into the internet world yesterday with its $280 million purchase of online social networking/music site last.fm. This follows last week's acquisition of the internet stock market show WallStrip.

last.fm acts as both a music guide and internet radio/music distribution site. Members allow the site to track their PC/iPod listening habits, and the site customizes streamed content of new music matching their tastes. last.fm also allows artists and labels to upload new music (with accompanying permissions), so they can (hopefully) build a following.

The UK-based site began five years ago, and now claims 15 million members.

CBS still owns the largest radio network in the U.S., and I'm interested to see if and how they might integrate last.fm into this business. The two seem to be, to some extent, competing technologies, one in decline (radio), one ascendant (internet). The sale came as a surprise to some pundits who had speculated Viacom (NYSE: VIA), until recently part of the CBS empire, was prepared to offer as much as $450 million for last.fm.

last.fm could provide CBS with a valuable platform for distributing content and a channel to retain advertising flowing to the internet. However, at present, no one site clearly dominates the music networking world. While CBS now has a seat at the table, the fight for ears and eyeballs will continue to grow more interesting.